Wednesday, April 14, 2010

Starbucks Plans Major Expansion Into China



Starbucks generated over $1 billion in revenue last year selling coffee in Japan, its largest market outside of the US and Canada. That number will soon be eclipsed by sales in China, where Starbucks plans on opening thousands of stores. Yes, you read that right -- thousands. The company also has big plans for Vietnam and India. CEO Howard Schultz nails it: "Asia clearly represents the most significant growth opportunity on a go-forward basis."

Starbucks Plans Major Expansion Into China - WSJ.com

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