Dunkin' Donuts Makes Return to Russia

Eleven years ago Dunkin' Donuts pulled out of the Russian market after its franchisee ignored its contractual promises to Dunkin' and began selling meat pies and liquor alongside doughnuts. Now, Dunkin' is back with 20 stores planned in Moscow this year. Dunkin' has some challenges. In the U.S., over 60% of sales are generated by coffee, but overseas that number is much lower. Starbucks is already present with coffee and pastries, and Russians aren't that familiar with doughnuts. Still, another Russian partner has successfully built up another Dunkin' brand, Baskin-Robbins, to the number two Western restaurant brand behind McDonald's, and Dunkin' is hoping to do the same with doughnuts.

Dunkin' Donuts Makes Return to Russia - WSJ.com