Monday, April 19, 2010

It's All in the Distribution

This is Kraft Foods CEO Irene Rosenfeld. You may recall she recently led Kraft on a hostile takeover bid of British sweet manufacturer Cadbury, over strong objections from her own shareholders including Warren Buffett, and won. Now it's time to realize the benefits from the acquisition. First up: using Cadbury's strong distribution networks in emerging economies such as Mexico and India to sell Kraft products. The company plans on launching Tang in India through Cadbury's distribution network, and then Oreos and cheese.

Kraft Chief Eyes Opportunities - WSJ.com

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