Taco Bell has opened its first outlet in India, in a shopping mall in Bangalore. Yum Foods is embarking on a strong expansion in India with its KFC, Pizza Hut and Taco Bell brands, and is planning on opening many more stores in the future. The first week of business has been a resounding success, with crowded stores and long lines as more than 2000 curious Indians try out their very first taste of Mexican food each day.
Don't expect to see the same Taco Bell if you go there, however. It's cheaper, with men items starting at 40 cents. More than 50% of Indians are vegetarians, so Taco Bell has removed all beef from the menu, and created new options such as "Crunch Taco Potato" and "Paneer and Potato Burritos." The company has mounted a "tacopedia" on the restaurant wall to explain what Mexican food is, and how to pronounce "quesadilla." And the company is introducing a fast food first in India -- unlimited free refills on soft drinks.
No comments:
Post a Comment