What do you do if your customer lives so far in the remote jungle that they have to travel a week to get to the nearest town? You hire a boat and set on a 1000 mile course down the Amazon river and sell beans and rice and use a portable ATM to help them do their personal banking, that's what. This amazing story of entrepreneurial spirit and going to extremes to reach the customer is featured in this morning's WSJ on page one. What I'm curious about is how much the ATM fee is. No word on that yet.Floating Loans on the River Bank - WSJ.com
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