Mary Kay in China

Mary Kay is making huge inroads in China using the direct selling method. As part of China's entry into the WTO, restrictions on direct sales were lifted, allowing companies like Amway and Mary Kay into the market. Prior to this, the use of sales agents or retailers were required. If you go to Beijing or Shanghai and see a Mary Kay pink car (it might even be a Cadillac since China is now Cadillac's second most important market after the U.S.), then you'll know why. Hit the link for a short video on how Mary Kay is working this magic in China.