Tuesday, January 19, 2010

Cadbury Accepts Raised Bid From Kraft

Well, after four months of back and forth negotiations, including a warning from Warren Buffett that he wouldn't support the deal, we have a deal! Cadbury's board has accepted an offer from Kraft to sell itself to the American food giant for 11.9 Billion GBP. The board, which had steadfastly refused Kraft's offer calling it "derisory," apparently changed their mind after Kraft sweetened the deal from its original 10.2 Billion offer. Other potential bidders appear unlikely, since Kraft made Nestle go away by selling it the U.S frozen pizza business (Tombstone and DiGiornio) and Hershey probably doesn't want to spend that kind of money. So it looks like those delicious Easter Creme Eggs will soon be a product of... Kraft. Let's hope they don't get creative and stuff them with Velveeta.

CORRECT: AT A GLANCE: Cadbury Accepts Raised Bid From Kraft

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