Made in USA

Do people care if something is made in the USA anymore? That was the subject of much debate in class this week. A student pointed out that New Balance shoes are made in the USA, and the company tries to capitalize on that in product marketing. It's true that 25% of shoe production for the company is still in the USA. My question is, do consumers care? Is there empirical evidence that proves that a sneaker shopper will purposefully choose New Balance over Nike or Reebok, simply because it's made in the USA and for no other reason? The company hopes so, as the ad above amply demonstrates.