Assumption of Risk

There is a doctrine in tort law that states that if someone knowingly assumes a known risk, the defendant can raise "assumption of risk" as a defense to a negligence lawsuit.

I'd say what happened this weekend at a St. Louis Rams game when some fans decided to grab a SHOE qualifies as assumption of risk.

Globalization in a Commercial

It's been almost a year since this commercial hit the airwaves in Europe. When I worked in London for a summer back in 2000 (wow, almost 10 years ago!), I lived out in Crawley and often took the commuter train in to Liverpool Street Station, a major connecting hub in central London. I can't imagine what I would have done if I was there when this commercial was being filmed. It turns out that this is one of Ad Age's top 10 viral videos in 2009.

So here we have -- a German telephone company, familiar to Americans, in a dance commercial in London, featuring dancing to American pop songs. Sometimes globalization can be delicious.