BMW JOY 3D: Asia's 1st Interactive 3D Building Projection

Can You Sell a Brick?

Advertising giant Ogilvy is looking for the best salesperson in the world. If you can sell a red brick, you could win a fellowship at Ogilvy. Video applications are now being accepted.

No Soup for You!

Seinfeld's hilarious Soup Nazi created the notoriously delicious soup that New Yorkers willingly lined up and suffered abuse for, but for most of us in the real world, condensed soup in a can is the most common type of soup consumed. In fact, it's a $1 billion business in the U.S., and generates the bulk of profits for Campbell's. The problem for the company is trying to convince consumers to buy more soup, and today they are unveiling the results of a two-year biometric study into how to redesign their labels to become more appealing. Among the changes outlined in the graphic above are steam, removal of the spoon, an updated and modern white bowl, removing the brand to the bottom of the label, and putting the different varieties, color-coded, up top. Time will tell if the new label will help the company achieve the 2% annual increase it's looking for.

The Real Thing

Intellectual property protection is a big concern in Asia, where cheap knockoffs and copies of just about everything abound. This anti-counterfeiting ad comes from Thailand, where certain "genetic enhancements" are also popular. The tagline is "Use the real thing." Hilarity ensues.

Globalization in a Commercial

It's been almost a year since this commercial hit the airwaves in Europe. When I worked in London for a summer back in 2000 (wow, almost 10 years ago!), I lived out in Crawley and often took the commuter train in to Liverpool Street Station, a major connecting hub in central London. I can't imagine what I would have done if I was there when this commercial was being filmed. It turns out that this is one of Ad Age's top 10 viral videos in 2009.

So here we have -- a German telephone company, familiar to Americans, in a dance commercial in London, featuring dancing to American pop songs. Sometimes globalization can be delicious.