Friday, January 14, 2011

Starbucks Brews Plan to Enter India


India remains a huge untapped market for coffee giant Starbucks.  The company plans to grow to 1500 outlets in China in the next five years, but doesn't have any retail stores in India yet.  That may change soon, as the company announced plans for an alliance with Indian conglemerate Tata Group.  Tata Coffee already owns Eight O'Clock brands sold in the U.S., and is a big coffee producer and exporter in India.  Indian law prohibits Starbucks from owning its own retail outlets.  The alliance starts with Starbucks purchasing coffee from Tata, and may grow to include joint operation of Starbucks-branded outlets in the country.

Starbucks Brews Plan to Enter India - WSJ.com

No comments:

Post a Comment