Japan's top restaurant by number of outlets, McDonald's, rolled out its Big America 2 campaign last week, featuring the Texas burger (above). It comes with chili, three buns, cheese and bacon, and comes in at 645 calories. The Idaho burger features a quarter-pound patty, cheese, a hash brown, bacon, onions, and pepper-and-mustard sauce, for 713 calories. In Japan, going big and unhealthy, and emphasizing its American roots, works well for McDonald's. The company made $91 million in Japan last year.
McDonald's Bets on Japan Big-Burger Blitz - WSJ.com
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