Cincinnati-based Procter & Gamble is facing slumping sales in the U.S. and Europe, and is therefore targeting developing markets like India. The packaged goods industry is growing at over 12% a year there. Among the brands being pushed are Olay and Pampers. Challenges include razor-thin margins, price competition with bigger competitor Unilever, and convincing small grocery store owners to carry bulky diapers.
P&G Makes Push in India - WSJ.com
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