Tuesday, June 29, 2010

Danone Expands Its Pantry to Woo the World's Poor - WSJ.com



Is it possible to make a profit selling a tube of yogurt for 10 cents in Senegal? Or a 15 cent sealed cup of water in Mexico? French dairy giant Danone is experimenting with these products at these price points, both to grow their base of consumers in emerging markets and as part of social responsibility efforts. Only the future will tell whether these efforts will provide a return to the company.


Danone Expands Its Pantry to Woo the World's Poor - WSJ.com

No comments:

Post a Comment