Chinese, Foreign Car Makers Target Same Customers

Traditionally, large automakers such as GM, Ford and Volkswagen compete on the higher end in the Chinese auto market, while local Chinese manufacturers such as BYD, Chery and Geely compete on the lower price end. That situation is about to change, with the foreign carmakers getting ready to release lower-priced subcompacts and the Chinese carmakers tooling up their capability to compete in segments that are new to them. The prize? The 65 million households in China that in the next four years will achieve an annual income above the magic $9000 mark deemed necessary to afford a basic automobile.


Chinese, Foreign Car Makers Target Same Customers - WSJ.com