Monday, February 15, 2010

My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter - Advertising Age - Guest Columnists

This guy created a Twitter account called "HJ Heinz" and spent over two weeks twitting about how great Heinz is, posting recipes, etc. Mind you, he did this in December, barely two months ago. Eventually Heinz found out about him, and asked Twitter to change his account name, which Twitter did. How many other unregistered Twitter accounts in the names of brands are out there, ripe for the picking?



My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter - Advertising Age - Guest Columnists

No comments:

Post a Comment