Thursday, February 25, 2010
Hummer Bites the Dust
Hummer is dead. During GM's bankruptcy reorganization, the company decided to ditch slow-performing brands such as Saturn, Pontiac, Saab, and Hummer. Smaller companies interested in bidding for those brands all fell through on their commitments except Saab. Hummer's buyer, an unknown Chinese company, offered about $100 million for the brand but yesterday GM cancelled the sale after the buyer was unable to obtain approval from Beijing's central government for the acquisition. Hummer will therefore join Pontiac and Saturn this year in that brand graveyard in the sky and generations from now, people will look back and say "what was that?" when they see a picture of one.
Hummer's likely demise disappoints its SUV-loving fans - Drive On: A conversation about the cars and trucks we drive - USATODAY.com
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