At Nissan, a move in the value of the dollar versus the yen by one yen in either direction is worth around 18 billion yen, or $219 million, of Nissan's operating profit on an annualized basis. That's why the carmaker announced recently plans to dramatically reduce the number of exports from Japan and production increases in plants outside Japan. Nissan joins Toyota and Honda, as all Japanese automakers have said it is difficult to export cars from Japan profitably when the Yen falls below 90 to the dollar (it is currently at 82). Production of the Micra (above) will shift to India, the Micra to Thailand, the Juke to U.K., and the Rogue to Tennessee.
Auto Maker Nissan to 'Significantly' Reduce Exports From Japan - WSJ.com
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