Wednesday, September 15, 2010
Volvo's Big China Gamble
When Chinese car manufacturer Geely bought Swedish car manufacturer Volvo, it announced plans to expand the Volvo brand in China, where it is currently tiny (selling only 24,000 cars last year, in a market of over 13 million). Yesterday, Geely group chairman Li Shufu revealed much more ambitious plans -- Volvo will build as many as three assembly plants in China, each capable of producing 100,000 cars a year, and all for sale in China. This would cement Geely as one of China's largest auto makers, and may position the ambitious Chinese company for global growth.
Volvo's Big China Gamble - WSJ.com
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